products Archives - Wakeman Consulting Group

Expanding Your Services & Products

I’m fond of telling my clients that information is cheap…its free and that the real money is in judgment. As I think about this, I am also thinking about how you can expand your products and services to meet the need for judgment. What are you doing to add value? How are you expanding your […]

3 Things We Should Learn From Tim Cook

While you can be reading this whenever you would like, I am writing it one day before Apple is expected to announce the latest update to its line of iPads. Most of the time business bloggers and writers focus on things they wish they would see from Apple and Apple’s CEO Tim Cook. Usually the […]

A Few Of My Problems With Daily Deal Sites

I’m sure if you follow me on the Twitter that you know I don’t hold Groupon in high regard. But, in general, I don’t hold the entire daily deal business in such high esteem. Since I could write an entire book on what’s wrong with the business and why I would dissuade my clients and […]

If You Build A Better Mousetrap

No one is going to beat a path to your door. Its a lie. This goes back to the basics that I wrote about previously. If you have a better mousetrap, that’s great, but remember that you still need to get it to people and people still need to know that you have it for […]

The Basics

Your business’s success or failure basically comes down to a failure of one of three things: Your products Your marketing or Your delivery To fix your business, you need to focus on having Great products Great marketing and Great Delivery Its a simple formula.

Pricing Strategies….Or Amazon vs. Apple

In my business selling tickets, I’ve always tried to compete on price and service. While I can’t always beat every price, I can always control the service and usually the two together wins me most battles. This got me to thinking about the iPad vs. Fire and pricing strategies in general. I just got a […]

Ways To Reinvent Your Product Or Service To Create More Sales and Value

A long story short, a few months before the iPad 2 came out and everyone was buzzing about what Apple might do to make the new iPad a step ahead of what the original was, I had an interview with a branding company because I was looking for a change from tickets and this was […]