point of view Archives - Wakeman Consulting Group

Your Strategy Is Really About Only One Thing…

Your mission and strategy come down to one thing and one thing only, vision. But in too many cases, vision isn’t the leading thing that most organizations think about when they are formulating their strategy. It could be profits. It could be market. It could be market share. It could be any number of things, […]

Your Strategy Is Really About Only One Thing…

You’ve got to keep it real…

Branding can mean a lot of different things to different people. It most certainly can. Which can lead to people making all sorts of decisions about their brands that may or may not make sense. And, I get it, it is hard to manage your brand and it is hard for you to know if […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]

Are You Giving Off The Perception Of Excellence?

Do you remember the show: “How I Met Your Mother?” And, the brand that Barney Stinson built for himself after he had his heart broken early on in his adulthood? Well, that brand is what I want to talk with you about…because he took a former tree hugging hippy and turned him into someone that […]