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mlb

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets:  Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have.  I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]
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MLB’s Attendance is at a 37 Year Low!?

2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse.  Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
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What We Need Right Now Is More Insight…

  Marketing automation is one of those popular buzzwords. Like all buzzwords, marketing automation comes with the promise of being able to deliver things more simply, more consistently, and with better decision making capability. This concept lines up pretty closely with a lot of the other things I have been thinking about lately like the […]
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