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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

management

3 Keys To Operational Effectiveness

In my theory of revenue generation, I consider revenue success being driven by the intersection of strategy, operations, sales, and marketing. Within this theory, you need to readily focus and place emphasis on outcomes within these four areas. The thing about operational effectiveness is that it needs to be tied into your overall strategy…you can’t […]
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Why your marketing is failing?!

There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]
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You’ve failed to align

In the end, no matter what philosophies and ideas you promote about strategy, the key to whether or not your strategy is going to be successful is how much alignment you can create between strategy, operations, sales, and marketing. But too often the alignment falls apart and fails to materialize. In looking at the reasons […]
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Your short term/long term

We all probably struggle tremendously with this one specific aspect of balance: Short term versus long term The challenge comes because while we all probably do a little bit of thinking about our long term strategy, but we all are also confronted with the realities of our short term needs. In establishing your strategy and […]
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