Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

leadership

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]
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The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]
Read More

Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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Which market am I looking for?

A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]
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Why your marketing is failing?!

There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]
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