Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

iPod

What’s Your Social Object?

I was reading The Gaping Void and saw this idea of Social Objects and people congregating around them.   The blog describes these Social Objects as products, ideas, movements and people.  This got me to thinking about the Social Objects in my life…. To name a few:   Seth Godin Barack Obama iPhone iPod Dean Karnazes’ […]
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Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]
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Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]
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