10 Pricing Principles!

I’ve had approximately 10,000 conversations on pricing over the years. The gist of my advice is set your prices more intelligently, don’t discount, and hold the line on pricing. In having 3 conversations about pricing in the last 24 hours, I thought I might lay out a few of my guidelines on pricing. Here are 10 of them. Don’t Discount: …

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3 Ideas From My INTIX Session On Discounts

I hosted a panel at Tuesday’s INTIX in NYC that included Gabe Johnson, Martin Gammeltoft, and Angela Higgins. We had a pretty great conversation for 90 minutes and I don’t know if we solved the challenge of discounts, but we did have a lot to discuss. Here are my 3 top takeaways from the session: 1. You need to understand …

Discounts Are For Dummies!

Come see me debate discounts on Tuesday in NYC at INTIX. Let me know if you will be there.  I’ve been getting a lot of emails lately from readers of these pieces where the email sender leads with a discount. “Hey, I’ve got this new conference…come, here’s a code for 50% off.” “OMG, we are offering up the world’s greatest …

3 Sports Marketing Assumptions That We Need To Defeat…

  I’m thinking a lot about change, innovation, and opportunity creation in advance of my trip to Australia to give a keynote at the Ticketing Professionals Conference of Australia in Sydney and to do a workshop in Melbourne. (Want to know more about either, send me an email dave@davewakeman.com)  As I’ve been prepping, I find myself coming back to some …

10 Ways To Use Technology To Drive A Better Ticket Buying Experience…(More INTIX ideas)

  As a member of the INTIX technology and best practices committee, I’ve been learning a lot about technology and some of the things you use technology to achieve that allow you to do the work that only humans can do…like service and engagement and emotional connection. In that vein, I’ve come up with a few ideas for how you …

Taylor Swift’s Reputation Tour Victory Lap

  Taylor Swift has been in the news a lot lately. First, she signed a new record deal. Second, she negotiated, what seems like, a really great deal for other artists around Universal Music’s Spotify shares. Finally, her team announced that her 2018 tour set the record for the highest grossing concert tour of all-time. This brings up some ideas …

Marketing 101 #2: Discounts Destroy Brands

  When I was in London last week, I had a drink with a friend of mine and over several gin and tonics, the topic came around to Black Friday, which I thought was only something stupid that Americans did. Historically, Black Friday has been called that because retailers were supposedly losing money all year in the hopes that they …