Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because I am sure that at …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop!┬áSTOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set a price that you feel …