10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop!┬áSTOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set a price that you feel …