3 Ideas to Close “The Differentiation Gap” and how that helped Alexandria Ocasio-Cortez win

I’ve been writing and thinking a lot about “The Differentiation Gap” this year and over and over again when I see something happen that seems inexplicable or shocking, I am reminded of how powerful “The Differentiation Gap” is every instance. Today’s example is last night’s win by Alexandria Ocasio-Cortez’s win in the Democratic Primary over long-time representative Joe Crowley. For …

Marketing: One Thing or the Only Thing?

  I remember a few years back, sitting in a meeting in DC, and talking with a business owner about how marketing is really one of the only things that you can do to influence your business’s success. I was met with a blank stare. But the thing I see when I look at the world around me is that …

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

  I’ve been asked a lot recently about my knowledge of “design thinking.” To which I answer, “What’s that?” But after a little research, I figured out that there is a lot of it that revolves around empathy. Which is a good thing, especially for most of the people that I work with, in industries like sports, entertainment, nonprofits, and …

Variety

The old saying goes something like “variety is the spice of life."  This saying holds even more true when you are talking about your business and personal relationships. Living in DC, I see how silo’d that many people keep their lives. Working within a certain sector, hanging out with people from that are, and never really expanding from there. As …

A Few Things On A Saturday Night

Here are a few things that I want to share with you on a Saturday night.  I just moved to DC.  My family really likes it and I am looking at it as a good way to reinvent myself again.  With that in mind, I just finished a really great book, Get a Job Fast!. The method in this book is …

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding game 5 against the Dodgers. …

Solution Based Thinking

If you have had the opportunity to do business in Washington, DC, you know that they have this thing they love to roll around called the Request For Proposal.  I know other places have it, but in DC it is a fine art.  The reason I am so down on it is because it doesn’t provide for solution based thinking. …