consistency Archives - Wakeman Consulting Group

Do You Believe In Consistency?:

Here’s a great tip that you can use for the rest of your career: If you want to improve the performance of your marketing and advertising and branding, you need to focus on how consistently you deliver your message! Pretty simple, right? The number one key to the success or failure of your marketing efforts can often […]

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. […]

Leading with brand consistency

Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently. That’s pretty much the key. You can have a terrible market message, but if you deliver it consistently, you have a likelihood […]

Is Your Brand Focused Enough?

Previously, I discussed focusing ways that you can build a stronger brand for your company. And, one of, if not the most important, component of a successful branding campaign is focusing your brand. I don’t think I need to list too many reasons for why having a focused brand is important, but here are a […]

12 Keys To Branding

There are any number of books on branding and it can’t be understated how important your company’s brand is to the long term success of your organization. While no list of ways that you can build a better business brand will ever be complete, here are 12 keys that you can use pretty consistently if […]

Marketing Really Is Branding…

At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]