10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

A Is For Attention

Attention is the lifeblood of your business. Attention is something that is earned, not deserved. Attention is something that you have to work for every day. Attention isn’t a commodity that can be won over by cheap tricks and going low. The things you pay attention to should be the things that are important to you. Don’t give your attention …