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Branding: It Can Be Your Own Little Magic Trick

December 3, 2016
wakemanconsulting
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Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]

September 3, 2016
wakemanconsulting
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Managing the lifecycle of your brand

Brands are like every other life form in that they have a lifecycle. Brands are born, they mature, they go into a period of stasis, and they die. Knowing that from the start helps you manage the relationship between your brand and your market in a consistent and meaningful way. If a brand is going […]

Managing the lifecycle of your brand

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]