The most popular post for years has been a post about the major challenges facing the performing arts.
Since I wrote this piece, I’ve had some new ideas, started a podcast about marketing and selling the live experience, and grown my understanding of marketing and strategy. Today I want to revisit one of the cores of successfully growing the arts sector, marketing.
I’m of the opinion that a great marketer can be a great marketer in any sector or area.
Why?
The basics of marketing hold up in every area with a few minor tweaks.
So I want to help folks focus their marketing on the tried and true of marketing…and to get themselves off the treadmill of “we’ve always done things this way” or, even worse, “everyone else is doing this.”
Here are 3 ideas to help you and your organization more effectively sell your events: