Price or value…

In Uncategorized by wakemanconsultingLeave a Comment

I wrote a long blog on LinkedIn today about price not being the reason that tickets aren’t selling the way that organizations want them to.

I think in most cases salespeople and marketers will fall back too readily on the idea that price is the real objection and that the quickest way to win a sale is to drop the price.

The truth is that in almost every case, price isn’t the thing.

The objection comes due to value.

And, value can be improved.

 

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