Marketing Isn’t Pitching…

In Uncategorized by wakemanconsultingLeave a Comment

Too many decks and assumptions I see when looking at marketing plans are all about the “pitch.”

And, it is no wonder that they fail.

Because marketing isn’t about pitching.

Marketing is about a series of commitments, assumptions, and choices.

Commitments: 

How do we improve our clients?

How do we make our clients lives’ easier?

Here’s the promise that we are making.

Assumptions:

This is what we think will make your life better.

This is what we think will alter your world.

We have a bunch of “noise” that is coming at us, but here is what we think is most relevant.

Choices:

I can’t take on everything, but this is what is important.

By doing this, I can’t do that.

 

The pitch needs to be put to pasture. The pitch doesn’t work, unless you are a commodity.

Your job is to make the connection, about value and about commitment.

That’s all marketing is: a commitment to taking a journey together that lives both of you better off.

 

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