The kind that is solely focused on you and what your product or service does.
The most important kind of marketing focuses on the other side’s challenges and the opportunities that working with you will create.
When you write it down, the distance and difference seem small.
But when you really get down to it, the distance between me and you can be quite great.
And, in truth, the distance is between doing and not doing. Between selling and not selling.
Between value and frustration.