One of the big challenges in marketing and branding is developing your message in a way that will stand out to your potential clients.
As we enter the holiday season and find ourselves confronted with reams of ads that all say pretty much the same thing…“buy me, I’m cheapest.” Its important that we take a step back and ask ourselves if we aren’t unconsciously doing that to ourselves and our businesses.
There are two choices in business, you can go for cheapest or quality…and don’t write me with ideas about mid-market…that feels like a copout. No one wants to think that they are just buying something average. We all either want something cheap that will suffice or something that is awesome!
Which one are you?