Let’s be clear, any marketing or branding effort that you take is going to succeed or fail based on your willingness and ability to really, seriously deliver your message and your value consistently.
That’s pretty much the key.
You can have a terrible market message, but if you deliver it consistently, you have a likelihood of getting ahead.
But if you have the most wonderful message in the world and no one knows about it, you are guaranteed to fail.
The “build a better mousetrap” idea is terrible and wrong.
No one will beat a path to your door, if they don’t know you are there.
And, the only way that people will know you are there is if you deliver consistently on your brand and marketing efforts.
How do you make sure that you use consistency to deliver your message consistently.
1. Create a calendar and schedule for what you want your branding and marketing to look like and where:
Simply, this means to create a schedule for yourself so that you can know when, where, and how you want to deliver a message to your audience.
2. Understand who you are trying to talk to:
One of my favorite sayings is that: “if everyone is your market, no one is your market.”
This is absolutely why you must know exactly who you want to talk to and why they are the target.
Most companies don’t know this and don’t do this.
3. Realize that even when you are delivering your message consistently, you absolutely have to make sure that you are paying attention to your market and the world around you:
No matter how much time you spend delivering on your branding and marketing, you can lose everything in an instant if you don’t pay attention to the market.
If you don’t pay attention to your market, your message can become stale and you can lose mindshare or trust, even if you have been delivering consistently.