One of the challenges that businesses of all shapes and sizes need to overcome from time to time is figuring out what they really want their marketing to do and say…
Here’s what I mean:
By do, I mean, what action do you want the person to take after they have engaged with your advertising? Buy a product? Visit a website? Sign up for a newsletter?
This is super important because if you don’t know what you want your audience to do after they have touched down on your advertising, you aren’t likely to achieve that result.
Say, that’s a different story.
Say is also important because your advertising and marketing need to spur a reaction. The message you share must generate an emotional response.
So it better say something compelling.