The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is:
WE ARE ALL IN THE MARKETING BUSINESS!!!!
That has to be tough for a lot of you to swallow, but it is true.
As our world expands to include more and more professionals around the globe, it isn’t enough to be the best consultant, juggler, technician, or plumber.
You also have to be the best marketer.
Now more than ever, being a great marketer is a necessity of success.
Why is that?
Marketers control the narrative. They tell the stories that help people picture working with us and using our services and products.
Don’t believe me?
Here are 5 reasons why we are all in the marketing business and will be for the rest of our lives:
1. Even if you build a better mousetrap, the buyer still needs to know which door is yours.
2. If you do work that is just as good as the next person, the person that tells the best story is going to win and likely collect a higher fee.
3. With so much content and information available, you have to find a way to cut through the noise and stand out.
4. Competition is heavier and the ability to stand out without tooting your own horn is getting tougher and tougher.
5. Attention is precious and if someone doesn’t know about you and your product, they will move on to something else very quickly.