One of the quickest ways that you can turn around your revenue engine is by making sure you get your value proposition correct.
In too many instances, we find businesses that get stuck navel gazing and talking about features and benefits!
BORING!
What you really need to focus on is how you create value for your clients.
What are the ways that you create tangible improvement?
What about intangible value?
How do you save your clients money?
Make them money?
Save them time?
Reduce their stress?
These are the keys to making sure your value proposition is lined up with what your clients and potential clients are looking at.