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7 Lessons on Pricing Thanks to “The Boss”!

August 25, 2023
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Hey! I’m back on the clock after a two-month holiday that took me all over the east coast of the US…or mostly Miami and Palm Beach. So, I’m going through some stuff I’d been holding onto. I’m in Milwaukee for my Brand Management class to the second-year MBA students at the Kelley School of Business. […]

Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

ESPN’s Changing Strategic Power

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

Yellow Cards for not attending matches?!?… A few other thoughts…

August 20, 2023
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Hi! I’m officially back from my summer holiday this week as I’m off to the Midwest to teach applied brand management to the executive MBA students in the Kelley Direct Online MBA program that is a part of the Kelley School of Business at Indiana University. BTW, the #1 online MBA program in the world offered by […]

Yo! Teach… Or, Can You Call Me, “Professor Dave?”

August 20, 2023
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

Disney/Uber/WeWork Teach Us a Few Things About Pricing…

August 10, 2023
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These 3 stories fit together in my mind: Why? Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed Because these 3 all teach us the dangers of underpricing/introductory pricing or scale for the sake of scale when you don’t know whether or not […]

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]