Blog Standard Left Sidebar - Wakeman Consulting Group

5 Lessons From The First Day Of INTIX

January 23, 2018
wakemanconsulting
No Comments

At the first day of INTEX, I learned a lot and met up with a lot of great people. Here are 5 quick things I learned. The secondary market is more respected than ever before. You never lose doing stuff in person. The European market is still more mature on technology than a lot […]

Where do you get your information?

January 22, 2018
wakemanconsulting
No Comments

A big question to consider in maximizing your revenue and the opportunities you create comes from a simple question: “Who are you listening to?” For many executives, getting the straight feedback from their people is difficult. If you are serving a CEO, you might feel uncomfortable sharing a challenging situation. If you are the […]

Man or Machine?

January 21, 2018
wakemanconsulting
No Comments

Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]

How does your sales process look?

January 20, 2018
wakemanconsulting
No Comments

One thing I get a little confusion on from time to time is how different B2B sales are from B2C. In my opinion the prospecting parts of the process can be somewhat different, depending on the item, but the sales process shares more similarities than differences. Here’s a primer for how the sales process […]

Heading into INTIX, Here’s My Thoughts On the Agenda

January 19, 2018
wakemanconsulting
No Comments

A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

Using the Strategist’s Mind To Sell and Market More Effectively

January 18, 2018
wakemanconsulting
No Comments

The goal of most sales and marketing efforts is to deliver more business faster. I’ve been guilty of sometimes focusing too much effort on brand building at the cost of actually focusing on the basic blocking and tackling of marketing and selling, so I know that which I speak. That said, I wanted to […]

Why You Need To Sell With A Marketer’s Mind…

January 17, 2018
wakemanconsulting
No Comments

I’ve spent a lot of time thinking about accelerating the sales process lately. Because I feel like too many sales are dying needless deaths because we’ve bought into a bunch of bogus statistics like: “Buyers are 69.32756918% to a buying decision before they “engage” with a salesperson.” (I made it up, but you don’t […]