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Is there a “right” amount to budget?

December 20, 2023
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How much should you budget for marketing? This is one of the most loaded questions in the executive suite. Should it be? No. The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department. The linked article above talks about a few important […]

What’s the Difference Between Product Orientation and Customer Orientation?

December 18, 2023
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Hi! I often look for examples of the difference between Product Orientation and Customer Orientation. This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising. Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]

Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

December 16, 2023
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Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex. I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement. Duh! Let’s look at […]

Do the Numbers for the DTC Streaming Models Make Sense?

December 14, 2023
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Hey! I’ve been getting a lot of questions about the economics of the DTC business model. You love numbers. You deserve numbers. I’m using a team from MLB, but understand that the calculation of numbers works in every situation and if you don’t know your numbers…you are failing your business. I’ll use Minnesota and the […]

Resale as a Service?!

December 14, 2023
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Hi! Share Talking Tickets! You know me: I’m always looking for an opportunity. I was excited to do a little research for my upcoming secondary market conversation and talk about things ticket brokers love to see when a show goes on-sale when I found this interview with Zac Leigh of Tixel. What drew me in were […]

“What Do Scalpers Love to See in a Ticket On-Sale?”

December 14, 2023
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(The picture is of Baby Macky after he had found us two tickets on “the walk”.) That’s the question that someone dropped into my inbox after the recent piece I wrote about True Ticket’s report on the secondary market around the world. That got me thinking about the question. I’m going to do a special holiday edition […]

Private Equity Eats the Ticket Business!

December 12, 2023
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Hi! Happy Holidays! Don’t miss “First Wednesdays with Dave” on January 3rd when we discuss getting 2024 off to a solid start. I’m sure we will hit on some strategy, branding, and marketing ideas. Plus, a Q&A. To the Tickets! Tim Chambers looks at the business of tickets and the PE model: I love this kind of […]