Blog Standard Left Sidebar - Wakeman Consulting Group

5 Basics of Marketing You Can Use No Matter What…

August 11, 2024
wakemanconsulting
No Comments

Hey! I spend a lot of time pointing out high-level ideas here. My buddy, Tom Elmer, asked me to speak to his marketing class in the fall and talk about the actionable parts of branding and marketing. Then, I ran a poll on LinkedIn about where folks in small/mid/solo businesses were struggling. It is still […]

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Hi! Don’t miss the poll at the bottom of the page! I had a chance to talk with David Hornby and Michael McDermott from SecuTix a few days ago. Great conversation. We hit on a top of topics. You can find the full conversation here: SecuTix Super Episode! Some highlights for me that you can use […]

10 Commandments of “Innovation Led Growth”

Hey! I’ve been doing some noodling on an idea: “The lost art of strategy”. I’ll dig into that over the next few months. But, this week, I began to hone in on the idea that strategy is about creating “innovation-led growth.” Why does this matter? To frame my thinking, I’ve put together 10 Commandments of […]

Your Price is a Strategic Weapon

Hi! Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market. Why? Price is a signal. It tells your market whether […]

Data is Reactive. Research is Proactive.

Many people put a tremendous amount of emphasis on data. Why? There are many reasons, that all sound like “the numbers don’t lie and everyone else is doing it.” What would you say if I said that data alone doesn’t help your strategy? How about if I said it can hurt your strategy? Why would […]

What Does “No Strategy” Look Like?

“Does my business have a real strategy?” This is the question I spend most of my time helping business leaders answer. In most cases, the answer is no. The reality is that every struggling, stagnant, or declining business finds itself in this situation due to its unique situation, but they all share a similar feeling […]

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

This post was published originally on my email blast! Hey! I was going through my notes last night. At the front of my notebook, I keep a list of 20 insights that I find myself sharing over and over in my strategy work. I came across this exercise from reading David C. Baker’s book The Business […]