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New Ideas Can Come From Anywhere

January 15, 2024
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Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]

New Year: Strategy Matters!

January 9, 2024
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A bit different one this morning because I posted this on LinkedIn to test it out: Here’s an example of a business strategy that might help you out as we start the year… As we start the new year, it is important to be reminded that your hashtag#strategydoesn’t have to be perfect, but you do need one. What […]

Tottenham Hotspur Stadium is Worth Almost £1 in New Revenue, Each Match.

January 8, 2024
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An interesting tweet about the impact of Tottenham Hotspur stadium on the bottom line of the team. £2 per person to £16 per person at 36,000 v. 62,000: That’s a £920,000 difference per match. The easy answer would be better facilities, but you have to go deeper to get to the complete answer. Let’s go […]

Growth/Change/Profits: A Process

January 7, 2024
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Hey! If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh. I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]

Are You Interesting? A Case Study-ish!

January 4, 2024
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I love the work of Louis Grenier. He’s the guy behind EveryoneHatesMarketing.com What I really appreciate is Louis’s daily email about things related to “standing the fuck out” in his words. This morning, he sent one about how do you have a lot of interests and put them together in a way that makes you interesting. It is […]

Travis Kelce: Brand Manager?!

January 3, 2024
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One of the books I read a while back was by Martin Lindstrom called Brandwashed. I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going. I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]

Start the Year Off with Strategy…

January 2, 2024
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Sign up here and get this when it first posts to LinkedIn. Thank you for reading! Happy New Year. As the title of the newsletter might lead you to believe, we are focusing on profitability, opportunity, and growth here… One thing I spent a good deal of time talking about and thinking about in 2023 […]