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10 Ideas That Drive My Thinking

November 20, 2023
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I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]

ESPN Bet Launched Yesterday…You Didn’t Know?!

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

5 Strategy Ideas Still On My Mind…

November 12, 2023
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Hi- I mentioned the folks at Yellow Armadillo last week. One thing that Jon Peck tells me every time we speak, “You have to bring the audience’s voice into your work.” So, this week, that’s what I’m doing. I’m asking you to tell me what is on your mind. Thank you in advance for the 2 minutes it […]

WeWork’s Bankruptcy Highlights the Need to Think About Process…

November 8, 2023
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Rob Campbell shared a really good take on WeWork and their downfall. Reading Rob’s piece came on the back of reading a book called ‘Threescore and More’ by Alan Weiss. Alan’s book is focused on helping people gain power and control their destiny as they get older and wiser. The idea that I’d just finished […]

36.8% of Guests Don’t Know Non-Profit Arts Organizations Are Non-Profit Arts Organizations! So…?

November 7, 2023
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Hey! A few links today: You can let me know what you think about these stories by email, DM, or in the Slack Channel. I’m always curious about what is working or not working. My neighbors go nuts at Halloween! Colby Fackler writes about sports being the business of rituals: I like this way of thinking. […]

5 Ideas For You From My Appearance On “The Canadian SME” Podcast

November 6, 2023
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Hey! I’m a fan of Canada. They have a nice healthcare system. The people are nice. I’ve got family there. So when the Canadian SME magazine asked me to be on their podcast, I said, “Sure.” We had a chance to talk strategy so I wanted to highlight a few of the important lessons from […]

The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!

October 31, 2023
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Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]