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Discounts Destroy a Lot of Value! 11%+ of Your Profits.

December 11, 2023
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Thank you for being here again! Is this the last full week you are working this year? Let me know in the comments. Or, let me know what your plans are for the last two weeks of the year. 70%+ of American marketers don’t have any formal training: This topic deserves its very own newsletter. […]

Are you in the 80% of people underpricing their products and services?

December 7, 2023
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Hi! I had a nice first Wednesday session yesterday on the idea of planning for 2024. We are going to hold the first Wednesday of 2024 on Wednesday, January 3rd, 2024 at 1PM Eastern. The topic in January: Getting a strong start to the new year. In that vein, I want to talk about how you […]

Join Me and Discuss Planning For 2024!

December 6, 2023
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Hey! This afternoon at 1PM Eastern, I’m going to have a “First Wednesdays with Dave” where we talk about planning for 2024. At the start, I’m going to go through a quick series of 10 ideas to help you prep yourself for the year ahead. Let me preview them for you: Jump on and chat […]

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

December 5, 2023
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Good day from DC! Thank you to all of you for signing up. As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place. “Drop and Give Me […]

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

December 5, 2023
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

Do You Look at What Your Ticket Buyers Say About You on TikTok?

November 30, 2023
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Hey! I’m trying something new on Wednesday, “First Wednesdays with Dave” and this month we will talk about planning for 2024. 1 PM Eastern. December 6, 2023. A few stories for the day… BTW, a picture to warm your heart…Penny the Bulldog catching some rays from the HappyLight. To the Tickets! ‘The Introverted Millennial’ on […]

Will Streaming Save Sports From the RSN Collapse?

November 29, 2023
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Hi- I started out in nightclubs and that led me to the world of tickets over time. I’m now mostly involved in strategy and branding, but I still follow sports business and the business around entertainment because they allow me to illustrate issues that might be harder to illustrate in other places. That’s why I’m […]