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Growth/Change/Profits: A Process

January 7, 2024
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Hey! If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh. I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]

Are You Interesting? A Case Study-ish!

January 4, 2024
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I love the work of Louis Grenier. He’s the guy behind EveryoneHatesMarketing.com What I really appreciate is Louis’s daily email about things related to “standing the fuck out” in his words. This morning, he sent one about how do you have a lot of interests and put them together in a way that makes you interesting. It is […]

Travis Kelce: Brand Manager?!

January 3, 2024
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One of the books I read a while back was by Martin Lindstrom called Brandwashed. I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going. I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]

Start the Year Off with Strategy…

January 2, 2024
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Sign up here and get this when it first posts to LinkedIn. Thank you for reading! Happy New Year. As the title of the newsletter might lead you to believe, we are focusing on profitability, opportunity, and growth here… One thing I spent a good deal of time talking about and thinking about in 2023 […]

Happy New Year!

December 31, 2023
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Hey! Happy New Year! I’ll keep this week short and sweet. I don’t know about resolutions, but I do know that I shared an outline of the content areas that things will fit in next year. But this morning, I’m going to point my attention to the themes for the year ahead: How are we […]

My Top 100 (107) People I Learn From in Strategy and Marketing 2023…

December 21, 2023
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I believe in continuing education. I believe in learning. I believe in continuing to search out different voices. I like to put together a list each year or every so often. These are the Top 100 people I follow, read, and learn from in marketing, strategy, branding, and business. I had more than 100…so you […]

Do You Have a Strategy? My Research Says Only 1 in 10 Do.

December 20, 2023
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One of the big topics I try to get people to think through is: I did research about 18 months ago that said that 40% of businesses will admit they don’t have a clear, compelling strategy when put on the spot. That leaves 60% of businesses that say that they do… Or, I should say, […]