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Research is bringing the voice of your customer into your business…

January 28, 2024
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Hi! This common question I come back to with folks is: “How well do you really know your customers and target market?” Your knee jerk reaction is probably, “Pretty well.” But, my question to you is, “Is that really true?” Let’s talk about market research and customer orientation this morning: Tom Elmer, a marketing professor […]

Is This Orchestra’s Strategic Plan an Example to Follow?

January 24, 2024
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Hey! I’m back from the midwest where I drank coffee and beer, and watched basketball. Yesterday, a few folks forwarded me a post about a “strategic plan” for a smaller orchestra with a similar question: “Is this what a strategy document should look like?” The short answer: No. A friend of mine called it “strategy theatre” and […]

Marketing Has Lost Its Way?!

January 23, 2024
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A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere. I know Umair from his writing about economics. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]

The First Step: Diagnosis

January 15, 2024
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Hey! Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022. The key takeaway […]

New Ideas Can Come From Anywhere

January 15, 2024
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Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]

New Year: Strategy Matters!

January 9, 2024
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A bit different one this morning because I posted this on LinkedIn to test it out: Here’s an example of a business strategy that might help you out as we start the year… As we start the new year, it is important to be reminded that your hashtag#strategydoesn’t have to be perfect, but you do need one. What […]

Tottenham Hotspur Stadium is Worth Almost £1 in New Revenue, Each Match.

January 8, 2024
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An interesting tweet about the impact of Tottenham Hotspur stadium on the bottom line of the team. £2 per person to £16 per person at 36,000 v. 62,000: That’s a £920,000 difference per match. The easy answer would be better facilities, but you have to go deeper to get to the complete answer. Let’s go […]