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Lessons From My NPS Survey

December 7, 2022
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Hey! If you took the time to fill out the NPS survey, thank you! Since y’all are here week after week, I wanted to take a moment to share some of the results and feedback with you. Then, I’ll teach you a lesson about why I use this. Top Line: The newsletter’s NPS score is 43. What […]

10.7 M People Attended a Fortnite Concert in 2022: How Does That Sell Tickets?

December 6, 2022
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On December 13, 2022 at 11 AM Eastern, I’m running my annual numbers to know webinar: 2023: Sell More Tickets…Know These Numbers. It is FREE. So sign up now. This morning, I wanted to give you a quick preview of what you’ll learn during the session. 10.7 Million People Attended a Fortnite Concert in 2022: […]

📣 Great Show! Where are the Ticket Buyers?

December 2, 2022
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Hi! I’ve scheduled my annual “Numbers You Need to Know to Sell More Seats” webinar for 14 December 2022 at 11 AM Eastern. We have some interesting numbers this year from around the world: Don’t miss it! To the Tickets! P.S. As I was finishing this, I completed a piece I’d been writing for a week or […]

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

December 1, 2022
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In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. I’ve put together 8 key lessons that will help you do a better […]

5 Keys to Setting a Better Price

November 30, 2022
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Every industry and situation is going to deserve a slightly different answer for setting the right price. Why? It is different for a solo entrepreneur to set a price for services compared to an FMCG brand. A law firm versus a sports venue. But there are a few principles that apply everywhere. Do Your Research: […]

Ticketmaster Takes Continue To Come…

November 29, 2022
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Good day! USA v. England in the World Cup today at 2 PM Eastern in DC. I’ll see y’all at the pub. Kareem Abdul Jabbar shared a nice message with his Substack subscribers on Thanksgiving Day. Over the next month or so, I hope that all of you find joy, gratitude, and happiness in your communities that […]

6 Reasons Businesses Set Sh*tty Prices!

November 29, 2022
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I’ve made over a million individual pricing decisions in my career…and I’ve seen 6 common reasons that businesses end up setting bad prices. Here they are: