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Price for value!

November 13, 2015
wakemanconsulting
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Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]

3 Great Questions To Help You Identify Your Value

October 27, 2015
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At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

How To Identify Value In A Way That Drives Sales

October 26, 2015
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No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]

10 Ways To Maximize Your Strategic Efforts

October 23, 2015
wakemanconsulting
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One of the constant challenges every business faces, no matter the economy or the sector is the struggle to have the right strategy. While nothing will make the need to focus your strategy unnecessary, here are a few ways that you may be able to think about strategy a little differently so that your strategy […]

3 Business Basics You Absolutely Need To Pay Attention To

October 10, 2015
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A lot of times we find ourselves drenched in the minutia of some new fad or idea. That’s typically our biggest and quickest downfall. Why? Because we aren’t as well versed in the basics as we need to be to generate the kind of business results that we need to be successful. In fact, if […]

Which market am I looking for?

September 10, 2015
YDESIGN
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A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]

Why your marketing is failing?!

September 9, 2015
wakemanconsulting
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There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]