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Stop! Don’t Try To Reach Everyone!

January 13, 2016
YDESIGN
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You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]

STOP Chasing Anyone! Focus On BUYERS!

December 3, 2015
wakemanconsulting
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So far we have been working our way through the foundations of strategic planning. Today I want to spend a bit of time focusing on one of the most vexing challenges that we all face, understanding who our buyers really are. In many instances, we have a lot of people that would love our value […]

Stop! You aren’t a bunch of features! You create real VALUE!

December 2, 2015
wakemanconsulting
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Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce? The challenge for most organizations in answering this question comes in the way that they have been […]

3 Basic Questions Are The Foundation Of Your Strategy!

December 1, 2015
wakemanconsulting
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In kicking off a discussion of transforming and planning your 2016 strategic plan, we need to begin at the most basic foundation of our revenue generation model: strategy. In many organizations, strategy can take the form of a complex document, filled with aspirational models, activities, and ideas with little basis in reality and little hope […]

Price for value!

November 13, 2015
wakemanconsulting
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Pricing is one of the most problematic issues for companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many instances, we […]

3 Great Questions To Help You Identify Your Value

October 27, 2015
wakemanconsulting
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At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

How To Identify Value In A Way That Drives Sales

October 26, 2015
wakemanconsulting
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No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]