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10 Key Concepts You Have To Understand About Branding

At some point, I think it was Tom Peters, told us that we are all brands now. That is accurate, but it also has had the impact of making the ability to understand what a brand is and does and how it is impactful a challenge as well. Branding is about creating an image for […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]

There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]

Let’s talk this over

Your marketing really has one end game…and that is to generate some sort of sales conversation or sales decision. So when you think about your marketing, is it leading to those decisions and conversations? If it isn’t, why not? Please follow and like us: Let’s talk this over was originally published on Wakeman Consulting Group

Let’s talk this over

Your marketing really has one end game…and that is to generate some sort of sales conversation or sales decision. So when you think about your marketing, is it leading to those decisions and conversations? If it isn’t, why not?

Where Does Your Marketing Lead You?

One of the challenges that businesses of all shapes and sizes need to overcome from time to time is figuring out what they really want their marketing to do and say… Here’s what I mean: By do, I mean, what action do you want the person to take after they have engaged with your advertising? […]

“What Does Success Look Like?”

That’s the most important question you can ask of your marketing. It isn’t a throwaway or something trite, it is simply the single most important question to ask. Here’s why: If you don’t know where you are trying to get and what you are trying to achieve, you will have absolutely no way of understanding […]