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The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

Publicity is your brand’s best friend:

There are a lot of theories on branding and how to build a brand. With much of the advice being given based upon the exciting buzz du jour. But there is only one tried and true way to build a brand strong and fast: publicity! Why is publicity such a friend to your brand? Here […]

The Challenge of Keeping Your Brand Focused

One of the big challenges for any brand is maintaining their focus. And, one of the big things that most brand managers do is try to justify their lack of brand focus with some sort of justification for their lack of focus, but if your brand isn’t focused you are just causing yourself some real […]

Is Your Brand Focused Enough?

Previously, I discussed focusing ways that you can build a stronger brand for your company. And, one of, if not the most important, component of a successful branding campaign is focusing your brand. I don’t think I need to list too many reasons for why having a focused brand is important, but here are a […]

3 Things You Need To Know About Your Buyers

One of the big challenges in selling anything is making sure that you are talking with the right people. And, for a lot of you, I bet you are scratching your head because so much of your time is spent on just hoping that you are going to be able to get in touch with […]

Is This Strategy A Fit?

A question that it always pays to heed is: “Does this really fit who we are?” How many times have you seen a business or a person do something that is ridiculous for some seemingly unknown reason. And, after the fact it almost always becomes a situation where the person or people in question say […]