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10 Tips To Maximize Your Sales Efforts:

Let’s be clear, no matter what your job title is or what you think you do…you are in sales. I learned this lesson when I was about 18. A friend of mine during summer school at the local community college told me this: “if you have ever had sex, you are in sales.” Which makes […]

“This Offer Is Exclusively For You!”:

All of the most outstanding brands do one of two things: The include a large group of people and they exclude a lot of people. There is nothing wrong with excluding people from your brand’s value proposition. In fact, it is one of the best things that you can do for your brand. Why? Because […]

Do You Believe In Consistency?:

Here’s a great tip that you can use for the rest of your career: If you want to improve the performance of your marketing and advertising and branding, you need to focus on how consistently you deliver your message! Pretty simple, right? The number one key to the success or failure of your marketing efforts can often […]

Is Your Advertising Helping You?:

One of the big ideas that a lot of poor marketers jump to is that advertising has to play a big role in your marketing efforts. Or, that they are going to win over an entire audience with their advertising efforts. The dirty secret in advertising and marketing is that the only person that is […]

Is Your Messaging Going In The Right Direction?:

The cartoon above illustrates something that is pretty common to all of us at some point, the question of whether or not we took a wrong turn. When you think about life, that question arising at some point seems like a given. But do you ever take the time to think about it in regards […]

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Do you know the difference between advertising and marketing?

For dramatic effect I put the Hatfields and McCoys picture up there for you…because if you are going to understand the difference between marketing and advertising, you need to have an understanding of differences. In many cases, it has become acceptable for people to reference marketing and advertising in the same breath. Like they are […]