Blog Standard Left Sidebar - Wakeman Consulting Group

10 Ideas That Will Help You Develop A Successful Strategy:

August 23, 2016
wakemanconsulting
No Comments

Strategy is one of those words that can easily get pulled into the pile of crap that most buzzwords exist in…its too bad that more of our so called “thought leaders” have such a poor grasp on strategy because it is an essential component of your business and the life it lives. Your strategy basically […]

10 Essential Ideas That Drive Your Revenue Generation!

August 22, 2016
wakemanconsulting
No Comments

A lot of times people ask me about what plays into being the “revenue architect” and there is a lot…obviously. Because the things that I might consider important can change depending on the nature of a project, I thought I would give you a little primer of what you need to regularly think about if […]

Is It Leads You’re Looking For?

Okay, make fun of me for putting this tired meme up at the top of this post, but it will help remember that you need to consistently prospect to ensure that you have the leads you need to generate the business you want. A lot of the conversation that goes on about prospecting now centers […]

Do You Really Know Your Buyers?

One thing about our modern advertising/marketing/sales environment is that BIG DATA has encouraged us to believe that people can be broken down into simple desires, needs, and trigger points. And, how this plays out in the way we talk with our buyers is we often talk at them like idiots. Instead of talking with our […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

Have You Created A Path Forward For Your Clients?

In most sales situations, you aren’t going to jump from zero to a million in one sale. It happens but it doesn’t happen very regularly. I guess that depends on what you are selling, but I digress. What this really means is that you need to have an understanding of the customer path you want […]

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]