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Baseball is Moving to Vegas?! What Do Y’all Think?

Hi- Start of my summer retreat this week…so a little less newsletter. I’m off to Miami next week, but not before I try to score some tickets to see: All before I leave town! I did get to see LCD Soundsystem on Sunday and they were great! Fun! 10/10. July 15th at 1 PM Eastern, […]

Brand Purpose is BS if it doesn’t cost you money…

In my #brandmanagement class I teach that brand purpose is BS unless it costs you money. The Guardian puts that notion on display with their global ban on taking advertising from gambling companies. Y’all might not think this matters much because people should be able to gamble if they want to. (I totally like playing poker so I’m […]

Bud Light’s Declining Sales are About More Than a Boycott!

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light, tying the sales decline to a “boycott”. I’m skeptical of that line of reasoning. It is too simplistic for me. While it is likely that this “boycott” is having some impact on demand, I’d tag the larger challenge on poor #brandmanagement by AB […]

Goldman Sach’s Marcus Consumer Banking Unit has Struggled…

The story of Goldman Sachs being “at war” with itself is pretty standard “I’m mad I’m not getting my way” so I will savage someone in the press type stuff. What is interesting is the struggles of Marcus, Goldman’s consumer facing bank face. Why has Marcus struggled? It begins with the concept of “core competencies.” Goldman is […]

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]

2 Foundational Questions of a Great Strategy…

It is debatable whether anyone can call a strategy “great” until you see the results of the efforts the strategy creates. But there are two essential questions at the heart of setting a good strategy: Begin with the customer. No customer, no business. Simple, foundational, but often missed because people become enamored with a new […]