Blog Standard Left Sidebar - Wakeman Consulting Group

Everything revolves around your buyer

September 6, 2016
wakemanconsulting
No Comments

I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]

Are you measuring the right things?

September 5, 2016
wakemanconsulting
No Comments

One of the big challenges many people and companies deal with is the challenge of measuring the right things. I do a lot of work in sports business and for a lot of the sports sales teams I work with, phone calls is the measurement that they use for success. Even though study after study […]

Before You Spend A Single Dollar: Know Your Customer!

September 4, 2016
wakemanconsulting
No Comments

One of my favorite parts of Tim Ferriss’s book The Four Hour Workweek is when Tim talks about knowing your customer. The bare minimum that any company or business should achieve before they even start throwing around the idea of marketing anything is: Who is our customer? What is important to them? What is valuable to them? […]

10 Things That Will Make Your Marketing Meaningful!

September 3, 2016
wakemanconsulting
No Comments

One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

Your Strategy! Does It Have A Life?

September 2, 2016
wakemanconsulting
No Comments

One of the challenges that almost everyone talks about when they have a discussion of strategy is that in too many cases their strategy is great and the planning is awesome and the ideas are fantastic. Then: the strategic planning is over! What happens next? Nothing!? Which means that your strategy is only as effective […]

Leading The Strategy Evolution Of Your Company!

September 1, 2016
wakemanconsulting
No Comments

Strategy is about more than having a good plan, having outcomes based goals, or even tying outcomes to a feedback loop…all of which are ideas that we have thrown around here recently. One of the biggest and likely the most meaningful aspects of a strategic effort or revolution in your organization is the role that […]

Paradise! That’s Where Your Target Market Is!

August 31, 2016
wakemanconsulting
No Comments

The end result of your strategic planning should lead you directly to PARADISE! Not the kind of paradise with umbrella drinks and suntan lotion, but the business kind…which is the place where your ideal market huddles and is reachable. If you buy into my premise that all strategy boils down to 3 simple questions: What […]