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What Happens If You Show Up And Do Something Once A Day?

December 13, 2016
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That’s a question that I was pondering today as I was talking with a friend of mine. He said to me, “you are pretty consistent with your marketing.” And, while that is pretty true…the thought that ran through my head was that maybe I could be even more consistent. Consistent as in daily. Now I […]

We are all marketers now…

December 12, 2016
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One of my go-to ideas is that no matter what business we are in, we are in the marketing business. You probably are scratching your head and wondering what that even means. Well, let me explain. No matter what business you are in, the old maxim that “if you build a better mousetrap, the world […]

“Can You Only Pick One Way To Be Better…”

December 11, 2016
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I was doing a podcast with week with Brett Zalaski for the ALSD’s new B2B sales vertical and one of the questions we were discussing was, “what area do you think sports business leaders should be getting better in?” I had a pretty well thought out and well considered answer prepared because, in general, the […]

Are You Looking At The Process…

December 10, 2016
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In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get […]

WOOO! 1,000 Posts!

December 9, 2016
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This is my 1,000th post here on DaveWakeman.com. Here are a few lessons that I have learned from all of those words, ideas, and posts. 1. Have a voice: You don’t want to do the me too thing. You need to have a specific voice and a POV. I’ve not always done a good job of […]

The Law Of Averages Suggests…

December 9, 2016
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The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]

Most B2B Advertising Fails…

December 8, 2016
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Most advertising is a rip off, even today with all of the conversation that flows around new technology and measurement. But still, most advertising fails! Why? Because it focuses on the wrong thing. Flip through any business magazine and look at the pages and pages of advertising, my favorite is Businessweek. Go through the pages and […]