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Are You Making The Right Ask In Your Emails?

October 27, 2016
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Recently I put out a request for people that were struggling with their email campaigns: either the entire campaign or if they were finding that they were challenged with even getting their emails opened, if they were tracking them through some sort of email system. That led me to an interesting example from a college […]

Do The Sales Emails You Send Suck?

October 26, 2016
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If so, I am doing a webinar titled: “Writing Emails That Sell” on Thursday, November 3rd, 2016 at 10AM EST. If you are interested in signing up…you can email me directly or sign up in the box above.

Is “How We’ve Always Done That” An Excuse To Not Think?

October 25, 2016
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I know from talking to a lot of you that many organizations are stuck in the trap of “we’ve always done things this way, so why change now.” Which is pretty stupid, if you ask me. Why am I being so harsh? Because in the words of the great philosopher, Pat Riley, “the only thing […]

Are You Aiming At The Right Targets?

October 24, 2016
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Bullseye! That’s what you hope you hit with all of your marketing activities. Unfortunately, I bet for most of you that your marketing spread looks like a mess. Why is that when you have all of this data? All of this information on buying habits? Everything that you should have to make your marketing efforts […]

“Everyone: A VIP”—Part 1: Challenges!

October 23, 2016
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The above picture came through my Twitter timeline last night. As sad as it is, I can’t say that it is something that I find all that unusual at this point because one of the big stories around sports in the challenge of getting fans out of their living rooms and into the stands. The […]

Does Your Brand Have A Point Of View?

October 22, 2016
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I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]

Concentrate: Its more than just a form of frozen orange juice

October 21, 2016
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I’ve got this client and he always calls me in a panic. Like his house is on fire while jumping out of an airplane with a broken parachute all at once. No matter what the issue or situation, the real issue comes down to the lack of ability to focus. Why is focus so important? […]