Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Blog

We are all marketers now…

One of my go-to ideas is that no matter what business we are in, we are in the marketing business. You probably are scratching your head and wondering what that even means. Well, let me explain. No matter what business you are in, the old maxim that “if you build a better mousetrap, the world […]
Read More

Are You Looking At The Process…

In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get […]
Read More

WOOO! 1,000 Posts!

This is my 1,000th post here on DaveWakeman.com. Here are a few lessons that I have learned from all of those words, ideas, and posts. 1. Have a voice: You don’t want to do the me too thing. You need to have a specific voice and a POV. I’ve not always done a good job of […]
Read More

The Law Of Averages Suggests…

The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]
Read More

Most B2B Advertising Fails…

Most advertising is a rip off, even today with all of the conversation that flows around new technology and measurement. But still, most advertising fails! Why? Because it focuses on the wrong thing. Flip through any business magazine and look at the pages and pages of advertising, my favorite is Businessweek. Go through the pages and […]
Read More

Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]
Read More