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Change Looks Like…

January 13, 2017
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A new perspective A different frame for a problem Bringing in new perspectives Offering up new value Offering up a different price point Changing delivery method Changing deliver time Changing outcomes Changing measures of success

Death To The Paint By Number Job…

January 12, 2017
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There was a lot of interesting things that came out of President Obama’s farewell address this week. One of the most interesting is when he talked about the shape of the changing economy and how it is impacting everyone. When you combine that with this concept that many traditionally Democratic voters voted for Donald Trump […]

Are You Playing To Your Strengths?

January 11, 2017
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We make a lot of decisions when we are in business, but one of the big failures for many of us is that we spend too much time trying to defend ourselves from almost everything or we try to have a certain level of proficiency in everything, no matter what. This is important because in […]

All Marketers Are Liars…

January 10, 2017
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In Seth Godin’s book, All Marketers Tell Stories, Seth offers up that stories are the reason we do anything. He also says that lying doesn’t work any longer. Which is actually an interesting hypothesis if you look at our current political climate in the United States. Today was a pretty good indication of the concept that maybe […]

The power of a story is in the simplicity…

January 9, 2017
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One of my favorite topics of conversation is how you can make things simple. As a marketer, I believe that stories are our most powerful weapons in building the case for anything we want to achieve. In many cases, it becomes tough for us to differentiate what is important to us with what is important […]

Why Should You Settle For 5% or 10% growth?

January 8, 2017
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A lot of times we see businesses and organizations set goals and objectives for themselves and they will be needlessly modest. Something along the lines of, “our ambition for this year is to improve revenue by 5%.” Which on the surface sounds pretty good. But one of the things about setting these kinds of modest […]

People Don’t Always Make The “Right” Decisions…

January 7, 2017
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As have a lot of people, I have been thinking a lot about the election we just had in the United States and looking for lessons that we can use to take to our business lives, our public lives, and our personal lives. And, one of the really frustrating things about any sort of political […]