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Price for value!

November 13, 2015
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Pricing is one of the most problematic issues for too many companies. Why? Because we all struggle with the idea that we want to maximize our profit, but we don’t want to charge too much compared to the rest of the market. Unfortunately, when you think like that, you sell yourself short. In too many […]

3 Ways To Create Alignment That Will Drive Revenue

November 12, 2015
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In my consulting work, I constantly talk about alignment as the key driver to produce revenue. Here’s why: Generating revenue is tough and with so many moving parts, if your organization has achieved some sort of alignment, you are wasting resources that can be better deployed in achieving your goals. To simplify this into plain […]

10 Ways To Max Your Revenue

November 10, 2015
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I spend most of my time focusing on how organizations can channel their message into a clear, compelling offering that will deliver value to their target audiences and will enable them to capture some of the value to achieve their goals and their missions. Now there are as many ways to generate revenue as their […]

What No One Tells You About Marketing

October 28, 2015
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There are far too many so called “gurus” on the Internet, talking about you have to do this marketing thing or that marketing thing. Most of that marketing thing revolves around buying their services because they have some “trick” or “tool” that will change your life. What no one tells you is that marketing isn’t […]

3 Great Questions To Help You Identify Your Value

October 27, 2015
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At the end of the day, value and your value proposition comes down to money! If you aren’t helping your clients save it or make it, you are going to have a harder time making the sales that you need to keep your business afloat. In too many cases, we find ourselves trying to keep […]

How To Identify Value In A Way That Drives Sales

October 26, 2015
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No matter if you are in marketing, sales, or an executive role that is responsible for both, it is always important to remember that the thing that drives results more quickly than anything else is providing your clients and prospects with an overwhelming value proposition. One of the challenges that is too often the downfall […]

10 Ways To Maximize Your Strategic Efforts

October 23, 2015
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One of the constant challenges every business faces, no matter the economy or the sector is the struggle to have the right strategy. While nothing will make the need to focus your strategy unnecessary, here are a few ways that you may be able to think about strategy a little differently so that your strategy […]