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Marketing vs. Advertising?

I think too often people confuse the two. You might ask, “Aren’t they basically the same thing?” The short answer is “no." A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two. 1. Advertising […]

‘The $100 Startup’ Experiment

Recently I have been posting a bit about a new book The $100 Startup. Now that the book has hit shelves and e-readers everywhere, I am going to post a series of experiments and projects based upon the chapters of the book. For the lack of a better description, we will call it The $100 […]

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery. But I really appreciate an article that I saw in The Daily about the NYC store Fivestory. The story highlights something that I think isn’t just […]

In Case You Are Shopping This Weekend…

I haven’t posted any books or things that I love in a while. At least I don’t think I have. So I am going to give you a few wide ranging ones with links to where you can find them on the Internet. Or, maybe you are going to the old brick and mortar this […]

Using The PMP Framework For Any Part Of Your Work

I’ve been going through the process of getting my PMP certification and have been studying the framework of the process as laid out by PMI, the organization that offers the PMP certification. In the course of my studies, I have become attached to the framework and how useful it is to any work you are […]

A Quick Guide To Creating A Good Community Outreach Program

I needed to create an outline for a hypothetical community outreach program this morning and as I was doing it, I thought it might be useful to you to see the basic outline so that you might be able to apply it the next time you are thinking about doing an outreach program. Let me […]

What Do You Want To Hear

I’ve been toying with the idea of putting together an occasional podcast and I was wondering what you would like to hear? In the past I’ve done a few on sports and music, but nothing on business, marketing, leadership, etc. So if you have some ideas for guests or topics, fire them over. I’d love […]