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What Can We Learn From the Success of ‘ABBA Voyage’?

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

What Stops You From Charging the Right Price?

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

Are You Underpricing? Plus, Meet Me in NYC for a Day!

September 13, 2023
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Hi! A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. But what got my attention was […]

4 Lessons That Teaching At the Kelley On Location Event Gave Me…

September 12, 2023
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What does it take to be a good teacher? That was the question I kept asking myself while preparing my brand management class for the Executive MBA students at the Kelley School of Business who take their courses through the Kelley Direct Program. After spending a few days in Milwaukee, I learned a lot about […]

You Can Learn From My Greatest Marketing Mistake…

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]