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Retail Customer Clarity Assessment: Do You Really Know Your Customer?

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

Liquid Death: If You Don’t Have Resources, Change Direction

February 19, 2025
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Hi! I have not visited your inbox in a bit. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed How have you been? I’m going to try a little experiment and share quick updates based on things I see in the news. I’m […]

Strategy Snapshot: Your 15-Minute Strategic Health Check

February 12, 2025
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I have a little gift for you today. I mentioned that I have been rethinking my strategy framework and the way I teach people. Today, I want to share the first draft of an assessment I’ve been working on. A few things before we get to the assessment: Let’s get to the assessment. Introduction This […]

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

February 5, 2025
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Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

February 3, 2025
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Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

Two Buckets of Strategic Thinking

February 2, 2025
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Hi! I’ve been rethinking my strategy framework. More accurately, I’ve been reframing the ideas. Why? Because metaphors are a great way to teach people. The framing of your argument is key to the argument’s success. Think about some of the more important lessons I’ve taught you over the years: All of them are framed in […]

The BIG Ticket: Ticket Buyers Have Been Trained to Wait!

January 30, 2025
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Hi! Our experiment continues. The open rate has been as high as normal, around 45%+. The new subscribers, hello, have outnumbered the unsubscribes by about 7-1. So that’s great. I’m going to continue this next week…and as I get a little more comfortable, maybe, I can mix in a bit more of the teaching and […]