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Sales Cycle? Sales Funnel? What’s Yours Look Like?

November 3, 2024
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Hi! Was the positioning worksheet useful? Let me know. I had put it together for a friend on Thursday. You might be thinking about what you should be in your market. So, why not share it? The last few weeks, I went back to basics. I started going through notes and ideas about selling and […]

What is Your Position? (A Worksheet!)

November 1, 2024
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Hi! I put together a worksheet to help a friend with his positioning. This might be useful to you. I’m offering it up as a bonus edition of the newsletter. Let me know if you find this helpful by hitting reply. Dave Positioning Worksheet: Remember the 3 Cs Model: What does the Customer want that your Company can deliver […]

Tyler, the Creator: Marketing Professor?

October 28, 2024
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Hi! I’m going to talk with you about Tyler, the Creator, and the release of his new album. Why? Because I got in my car this morning to take the boy to school and he spent the 20-minute ride between 3 things: If you haven’t had a chance to listen to Cormac before, he came […]

Everyone Needs a Bat Signal

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

Steve Cook! Strategy 101! Two New Podcast Episodes

October 2, 2024
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Hey! I’ve got two new podcast episodes for you today: Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed First, Steve Cook. Steve’s background has led him to work on touring productions, Disney on Ice, symphonies, and more. I was excited because Steve takes ideas from […]

Strategy is…

October 1, 2024
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Hi! We will have a special meetup on Teams on Wednesday, October 2nd at noon called “Strategy 101”. Sign up HERE! So, what are we going to going to talk about this week? My strategy framework: I know that you benefit from a framework for thinking about your strategy. Want to know what it is […]

IRL v. In Theory: I give a marketing lecture!

September 22, 2024
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Hi! I had a chance to visit Tom Elmer’s branding class this week. Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory. I was happy to do it! We had a good conversation and it was a lot of […]