80% of CEOs Don’t Trust Their Marketing Team…Here’s 5 Reasons Why!

I uncovered this amazing tidbit in my research at the end of 2020 to prepare my own marketing for 2021: 80% of CEOs don’t trust their marketing. That’s crazy because marketing is one of the most important pieces in the success or failure of your business. And, it is where the revenue and profits of the business sit. As I …

Using a ladder of inference to improve your problem solving

An idea that I think needs a lot more attention this year is the idea of thinking through your problems by building them against a ladder of inference. What does this mean? First, you reject the idea that there is only one right answer for any challenge. Second, recognize that you need to make connections with people with different solutions …

40+% of America’s Big Businesses Are Losing Money! That’s Unsustainable!

I read a piece on the state of big business in America in the 2021 preview issue put out by The Economist. In the issue, the writers point out that somewhere around 40+% of the 3,000 biggest businesses in America are losing money. Before the pandemic there was a big issue with debt overload, debt-fueled growth, or whatever you might …

The NFL’s Nickelodeon Broadcast Teaches Us An Important Lesson on Marketing

The NFL playoff game between the Bears and the Saints is being broadcast simultaneously on CBS and Nickelodeon. Looking at the Twitter, folks are commenting about how trippy it is, or how the person that came up with the idea is like, “show me the money.” The reality on this is that it is a win to proper marketing and …

An Ode To Brand Purpose!

In the world of marketing we hear a lot of talk about “brand purpose” and this notion that people care about what brands think or the principles that brands purport to have. It is all BS. Friday, Ad Age shared a story that talked about how half of consumers favor brands that spoke out about the unrest in Washington, DC …

Talking Tickets 8 Jan 2021: Predictions! Secondary Market! Sonics! And, More!

Hey!  Well, I’m glad to see 2021 coming in like a lamb!  How’s everyone holding up?  I think I mentioned last week that I did a proper segmentation, targeting, and positioning for the business of being me this year and one of the goals I have is to increase brand awareness so if you can share this newsletter with colleagues, …

The World of Live Events In 2021: 10 Things To Watch

I just finished reading the introduction to The Economist‘s annual look ahead issue and at the start, the editor offers up 10 things to watch in the year ahead, I wanted to do that for the areas I work in and I’ll start in the world of tickets and live entertainment. If you are in this thing and want to …