If You Discount As Soon As Your Track Re-Opens, That’s Troubling!

Get my weekly ticket, sports business, theatre, and live event newsletter FREE every Friday! 1. California starts letting folks back into live events and discounts follow! Immediately! Key Ideas: Discounts destroy! If you are discounting right away, that is trouble. Position yourself about what you do well or against your competition. Strategy is about power and dependency.  This is troubling!  …

3 Keys To Live Entertainment’s Recovery

The need to be market focused right now. The rush to get everything back to “normal” can overwhelm good sense and set you up for failure. The challenge is to balance pessimism and optimism so that you can work to create something that fans will come back to and also gives you room to operate if some negative event happens.  …

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“First Class Data”! 5 Lessons From My Conversation With Lisa Walker

I had the chance to sit down a few days ago with Lisa Walker, Senior Vice President of Business Development for College Athletics with Eventellect for her very first podcast conversation! Her boss, Patrick Ryan, told her I’m a good place to start…I told her it is all uphill from here. All jokes aside, we had a great conversation and …

What Lessons Will Stick Around Post Pandemic?

3. Outdoor shows are moving forward but what will stick around as lessons learned Key Points: Some lessons we’ve learned from the pandemic should stick around like willingness to change.  Technology can help us get closer to our customers and drive them to live events.  We are still likely to see ups and downs through the end of the year.  …

10 Quick Ideas On Post-Pandemic Strategy

I’ve been working through a strategy course the last week or so and I’ve been putting together analysis and frameworks from around the world and different industries. To codify some of my learning, I’m going to bullet point 10 quick ideas on post-pandemic strategy. At the end, strategy is about why your company succeeds or fails. Most strategies are built …

A Few More Thoughts On Pricing! And, London!

Hey!  We’ve all hit the wall, yeah?!  It is okay!  I tell everyone that if they need someone to talk with, I’m here for them. I think Dr. Fauci said we are at the corner, but we haven’t rounded it yet. And, I said earlier in the week that we see the light at the end of the tunnel, but …

A Primer On Post-Pandemic Ticket Pricing!

4. I was on TV in NYC talking prices: Key Points: Pricing is the most important button you can push. For every 1% price improvement you get, you gain 10.3% profit on average, most of my research puts the number at 12-13%. Discounts will destroy your brand. For every 1% you discount, you lose 40% of your profit.  Pricing demands …