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“Drop and Give Me 20…”

November 28, 2023
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

November 27, 2023
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Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

Messi and MLS Have Some Pricing Lessons!

November 27, 2023
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Hey! Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi. At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi. The Columbus Crew are offering tickets against Inter Miami […]

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

“If Everyone Is Doing It…” Theory of Black Friday

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

EV Manufacturers Cut Prices…

November 20, 2023
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Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning. One of those ideas, “Pricing Power”. Electric vehicles are running into the challenge of maintaining pricing power right now. The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no. Longer […]