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The Importance of Net Promoter Score

Lately I’ve been sharing the importance of the Net Promoter Score in my newsletters, blog posts, and podcast. Why? Net Promoter Score is a really simple tool that will help you discover how you are performing in the eyes of your customers. As I started sharing more stories about the importance of NPS and how […]

5 Takeaways From My Sports Business Conversation With Cormac!

My son wanted to come on my podcast to talk about sports business, marketing, and reaching a younger generation of fans and potential fans. He’s my son, but I found him to have some really good ideas on marketing and sports business. Here are a few takeaways from our conversation: Cormac likes the community and […]

You Always Need To Remember To Save Your Work…

Even today when everything saves all the time… I had a much different post written, but there was an error when posting it and now it is lost. So remember to save your work.

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

Do You Have a Direct and Positive Relationship With Your Fans?

Who is your favorite team? For me, I’ve been a fan of the NY Mets throughout my adult life. But, quick, what’s yours? Now that you have your team in your head, let me ask you…does your team have a direct positive relationship with you? In thinking about the Mets, I realized that they […]

Retiring Certain Myths…

In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]

3 New Things I Learned About eSports…

I had a chance to talk with Michael Prindiville about eSports this morning and I came away with a few new thoughts about eSports and how it fits into the live entertainment ecosystem. eSports is a combination of spectator sports, gambling, and video games: If you are of a certain age, the big jump […]