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Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

Closing “The Differentiation Gap”

For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen. Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients […]

3 Reasons Your B2B Sales Efforts Are Failing

I’ve been doing a lot of studying on B2B sales and marketing efforts lately, especially in the context of sports selling. What I often see is a bit of a disconnect between what works and what is being sold to the market. In general, I think that

3 Ways To Improve Arts Marketing…

The most popular post for years has been a post about the major challenges facing the performing arts. Since I wrote this piece, I’ve had some new ideas, started a podcast about marketing and selling the live experience, and grown my understanding of marketing and strategy. Today I want to revisit one of the cores […]

Rethinking the 4 Ps of Marketing For Selling Sports Tickets

If you don’t know the 4 Ps of marketing, they are: Product Price Promotion Place This morning, I was reading a post that contained a conversation with Australian marketer, Mark Ritson, and a few other marketers chatting about some of the challenges facing marketers in 2020. That got me to thinking about the challenges facing […]

Talking Tickets 27 March 2020

Hey There! Thanks for being here again this week. If you’ve been finding value in the newsletter and the things I’ve been sharing, could you do me a favor and share this newsletter with someone that would get value from it? I’d appreciate it! Like I mentioned last week if you have some cool thing […]