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Some Ideas From My Upcoming Pricing Course

October 17, 2021
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Hey! I spent my Saturday studying up on some pricing ideas for the “Set the Right F*$%& Price” course that I’m working on. I’ve found a platform and I’ll roll it out with a mix of video, homework, and case studies in the next few weeks. As I was working through it, I came up […]

MLB’s Attendance is at a 37 Year Low!?

October 15, 2021
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2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse. Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]

Broadway is Back! But are Ticket Buyers?

October 9, 2021
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Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]

The Mets are Looking to Update and Refresh Their Brand!

October 1, 2021
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Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]

How I Innovate Ideas!

September 12, 2021
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Hey- Lately, I’ve been keeping a book on my desk called Where Good Ideas Come From by Steven Johnson. Here’s his TED Talk on the idea of ideas and innovation: As we head into the fall and winter, still wrestling with the pandemic, it seems important to think about innovation and ideas and come up with some […]

Are $3 Tickets a Good Deal?! Are They a Discount?!

September 10, 2021
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Big Ideas: Strategy before tactics. The first step is a step back. The 4 Ps still matter. Brand equity is slow to build and fast to destroy. Ah, this story is just the perfect story for this newsletter. Without even knowing this, I actually can give you the entire Dave masterclass in one story. Let’s […]

Talking Tickets 3 September 2021: 100th Edition! Pearl Jam! Broadway! And, More!

September 8, 2021
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Hey! Thanks for being here! We did it! 100 editions of the newsletter! What will we do with the next 100? I don’t know…that’s up to you? As a gift to me on the 100th edition, take about 2 minutes to share your ideas with me to add value to the newsletter and make sure I continue […]