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The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

January 16, 2022
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

5 Common Reasons Strategies Fail…

January 3, 2022
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

2022! Where Will We Go?!

January 2, 2022
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Hey There! Did everyone have a nice New Year celebration? Or, were you like me, asleep around 11:15? Spurs did do a good job of pulling out a New Year’s Day victory with a late Davidson Sanchez header and Alabama took care of business against the University of Cincinatti. So my sports ball watching went […]

My 5 areas of focus as we reach 2022

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

A 2021 Recap!

December 30, 2021
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I wanted to do a quick recap of some of the ideas and things I’ve learned this year. Change is still something folks struggle with: despite a whole list of reasons to focus on improvement, change, and opportunities…too many organizations and people have tried to fall back into the “way things have always been”. That’s […]

Selling the Live Event Experience Must Change!

December 6, 2021
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This is from my newsletter: Talking Tickets! Sign-Up Free! Big Ideas: Your market research matters now more than ever. Gain a grasp on the three elements of your product. Know your customer journey and be deliberate about it. My piece in this month’s ALSD newsletter centers around the premium experience. This is something we’ve talked […]

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]